Social Butterfly Designs


10 Reasons to Write Thank You Notes

Thank You NotesJill GerbrachtComment

It is no secret that I am huge advocate of the value of the handwritten thank you note!  Its power knows no bounds!  Above all, it is the single most impactful way to distinguish yourself in today's digital society.  How many times have you treasured a text or anticipated the arrival of an email?  When compared with all the feels you get from receiving a hand written note in the mail....well, there is really no comparison!

Nothing expresses gratitude and respect for another like a personal note.  People don't remember a text or an email but they always remember a thank you note in their mail box!  After all Jimmy Fallon does it regularly on his show, all in good fun of course....but you can too!

10 Reasons Why You SHOULD Write Thank You Notes:

1.   It is always the right thing to do.  

2.  It can make the difference in business in getting the job or the client.

3.  It sets you apart.

4.   Gratitude is good for the brain.

5.   It will make someone's day!

6.  It is an opportunity to reflect on our gratitude and appreciate the time and energy someone     put in to do something nice on our behalf.

7.  It serves as a keepsake - - no one typically saves an email or a text but a letter, definitely!

8.  It perpetuates an important part of our culture and contributes to a lost art.

9.  It shows you to be  a thoughtful and appreciative person.

I have so many stories from clients over the years about different things that have happened in life for them as a result of this simple act.  There are even books written about is one that might be of interest "The Art of the Handwritten Note" by Margaret Shepherd.

In closing, I would love to hear your stories here too (just click on comments at the top of this article).  And a good rule of thumb on the subject is to remember that the thought behind the thank you note should be equal to or greater than the thought that went into the gift!  

Happy Note Writing!


Introducing "The Butterfly Box" and "Social Butterfly Monthly" Subscription Services!

The Butterfly BoxJill GerbrachtComment

Well, I am just a little excited over here to be launching a brand new product in the Social Butterfly Designs specialty line up!  It's always been my motto to keep things fresh and innovative.  So with the launch of the new website I am going to be introducing a lot of new products in the new year!!

Because I am a big fan of subscription boxes, not only for their great value but for their fun factor too....a little unexpected surprise for something I have an affinity towards sent directly to me each quarter or month, oh my!...I have decided to create a subscription service for my stationery and other "fun stuff" for Social Butterfly Designs.


The quarterly THE BUTTERFLY BOX is especially for (but by not means limited to) stationery lovers and will be carefully curated by yours truly.  Each box will contain a set of 8 of one of our most popular note card packs along with 4-5 individual cards including a birthday, thank you and anything appropriate to the season at hand (i.e. our first box will include Valentine's), another specialty item from Social Butterfly and at least two "Fun Finds" lifestyle items....everything will tie in the with the "season" at hand and contribute to the entire letter writing experience that you love. (click above to link to product page for pricing and details)

If the quarterly version sounds like more than you want there is a "lighter" version in THE SOCIAL BUTTERFLY MONTHLY subscription which will be mailed at the start of each month in a sturdy mailing envelope and will include 4 greeting cards including at least one that pertains to events happening in that season along with three selection ranging from birthday cards, friendship, gratitude and other everyday occasion cards to keep you well stocked throughout the year.  (click above to link to product page for pricing and details).

Oh, and I forget to mention....stamps are included with each mailing...and the shipping is included in the it really is a win win for all you letter writers out there!

A little of what we have been up to this holiday season

Christmas + HolidayJill GerbrachtComment

In addition to the many holiday boutiques we were part of this holiday season, we also keep busy with holiday card orders and this year was no exception.  Here is a sampling of some the cards we worked on....


It has always been tradition to share my card every year as here it is...(scroll to the right for other images)...

Did you send a card this year?  We'd love to know!  Just click on the comment section just below the headline.  Thanks and look forward to lots more on our blog in the new year...this is short and sweet!  Signing off and wishing you a Happy New Year!

PS You may notice that this year's card isa recycled version of the card I drew and sent out in 1990...colorized and updated for our family card this year!

Free Shipping on Orders Over $50 Through 12/20!

Christmas + HolidayJill Gerbracht

There is still time to shop for the holidays....and the shipping is free when you spend at least $50!  From notecards to personalized stationery and stocking stuffers galore.....we have those little extra somethings for that added touch this holiday season.   

Our initial cards make a great stocking stuffer, our wine bags are perfect with you favorite label as a hostess gift.   The mini desk calendar with easel can be enjoyed all year long and our holiday gift bags and tags will redefine your wrapping skills!  

Free shipping is valid through 12/20!  Use code FREESHIP

A small sampling of some of our favorite holiday offerings! 

A small sampling of some of our favorite holiday offerings! 

This Holiday Tradition Will Never Go Out of Style!

Christmas + HolidayJill Gerbracht1 Comment

For me it all began when I was just a toddler and my parents propped me up on their living room settee with some foil wings, a little white gown and a homemade halo over my head.  Even though the memory is only through the photo card pictured here (my mom was pretty "holiday forward" at the time as not many people were doing picture cards in the 60s) I think this is where my connection with annual holiday cards truly began.  My grandfather was a big photographer back in the day (he always turned a household bathroom into a dark room according to my mom). She and her brothers posed for their first Christmas cards in the 40s and I believe that is where our own family photo card history and tradition truly took root.  Thankfully my mom carried this on over the years with our family growing up as you can see from the pictures here...

The photo that started it all for me (top) and my first connection to my family holiday card tradition!

Before I launched Social Butterfly Designs in 2000 I worked in Public Relations for Princess Cruises and I would make my own hand-drawn card every year and have it printed by the printer we used at Princess and it was always something my friends looked forward to least that was the word on the street, haha. It was an important tradition that I looked forward to creating every year, just like my mom made happen for our family each year from age one to adulthood...(thanks Mom!!).  There were some years that this tradition was anything but fun (matching Lanz pajamas with my sisters, dressing up in elf costumes, cookies and milk for Santa and the dreaded "wear your favorite sports gear" years -- see above).  It was definitely not always fun...but I am forever grateful for these cards as each and every one holds a special piece of history.  I have since kept up the tradition with my only family creating a special memory each year through photos.  I made an extra one each year for each of my kids with a stamp on the envelope for added historic reference.  One day they will each receive these cards to have as their own slice of holiday tradition.

A little sampling of some of my hand drawn Christmas cards from the 90s....

A little sampling of some of my hand drawn Christmas cards from the 90s....

Some of the Gerbracht family cards over the years....

Some of the Gerbracht family cards over the years....

So, as you might imagine, when I started this business it was exclusively about creating custom holiday cards and invitations and I would do tens of cards for clients each season, each one unique and special in its own right.  I would like to refer to one special client who has been doing her holiday card with me every year since 2005.  That would be Katy Laetsch, a longtime resident of Palos Verdes Estates, who is married and has three handsome sons.  She came to me in 2005 with pictures from all of her cards since her oldest and then 18 year old son was born.  I made a collage of all 18 photos in consecutive order and put them in a more modern format...the result was spectacular and from that card I gained in Katy a client for life.  We definitely collaborate on her card each year as she is very creative and always has great ideas.  The Laetsch family Christmas cards are always a lot of fun to work on and always rewarding to create.  Katy understands the connection that these cards have in touching the lives of family and friends near and far.  Here are a few samples of some of these cards from over the years:

This year’s Laetsch family card is especially fun and memorable but no spoiler alert will just have to wait for the follow up blog post on stay tuned!

While I still don’t know what is in store for my own family’s card this year it will never be able to top last year’s somewhat over-the-top Cubs World Series card complete with a Tri-fold timeline. It was a given when the Cubs clinched the 2016 title (and if you know my family you get this!) 

For above photo, scroll to right for full viewing...

Just this past Sunday there was an article in the Los Angeles Times all about the tradition and importance of holiday cards..."They are done specially.  They take time.  And they have the power to collapse the distance that separates far away friends and family," according to Liesl Schillinger.   You can read more by clicking the link - - this article prompted my blog post for today.

I love to work with my clients on their holiday cards.  It is so much fun to create something memorable and unique just for them. I take a lot of pride in creating these showcase treasures that connect them with friends and loved ones near and far.

In case you were wondering it is not too late for custom orders either, all you need is a photo to start the process. we also have some pre-designed options on our website. If you are interested you can comment here and/or send an email to and let us create some magic for you.


Santa Letters to Write Now and Treasure Later

Christmas + HolidayJill GerbrachtComment

There is nothing much sweeter than a child's handwritten note to Santa!  Have your kids write their letter to Santa with our very own "Santa Letter Set" and let the magic begin!  They will love filling in the blanks with all their Christmas wishes and you will delight in having this as a keepsake for years to come (so be sure to date it!).  Each set comes with three Santa letters, three colorful matching envelopes addressed to the North Pole and three Santa gift tags for that special Santa gift under the tree!   My mom actually saved some of the handwritten notes that I made for Santa when I was a young girl and they were very special for me to read all these years later! 

Start the tradition in your own family and we promise you will never regret having these as treasured keepsakes in the years to come!  They are great for all ages....I even have one client who puts one on each of her daughter's pillows when they come from college over Thanksgiving weekend so she knows what they want for Christmas.  Be creative, use your imagination and get in the Christmas spirit!

Our 17th Annual Holiday Boutique is This Week!

Jill GerbrachtComment

Ever since I started this business in 2000 I have hosted an annual holiday boutique at my home every November.  This year's event will take place on Tuesday evening, November 7th and Wednesday, November 8th.  It's a great opportunity to get some early holiday shopping done and find some unique products.  We have some great featured vendors joining us as well including Rock Goddess Jewelry, Mrs. Hovie's Toffee, Kiyomi Pajamas and Gus Vintage Goods.  It's always a lot of fun and there truly is something for everyone.  PLUS....we always give away some great raffle prizes and everyone has a chance to win just by attending.  We hope to see you here and promise you won't be disappointed!


Where,oh where, did our blog disappear to?

Jill GerbrachtComment

For those who remember,  I made my very first blog post in August 2008, yikes!  The last entry recorded was in October 2014....needless to say the proverbial ball was dropped with a major thud.   "Fluttertalk," said name of said blog, was originally housed on blogspot but it was a complicated program to work with so with difficulty in execution and preparing for the teenage years with three kids at home it just took a back seat to life's other responsibilities!

But now that I have created a brand new website and am looking to create a stronger online presence, the blog is getting a bit of a rebirth here and now.  Let's just hope I can keep up with it...but my intent is to make the "new" blog a place with content and insight that is of value and interest to my customers.  Stay tuned for more in the days ahead and please subscribe here so you can stay up to date on our announcements.